One of the great never-ending debates in the world of personal finance is whether or not name-brand groceries are really worth the extra cost when alternative cheaper store-brand groceries are available. Furthermore, when it comes to edible products, does the quality and taste of name-brand products always justify the price premium, which can often times be as much as 50%?

Because inquiring minds like mine want to know, I decided to find out for myself by conducting a blind taste test using my very-opinionated family members to settle the question once and for all.

So last week, I headed out to our local Albertsons grocery store with my son, Matthew, and we picked out half a dozen everyday grocery products for the experiment. To ensure a one-to-one comparison, we only chose name-brand items that had identical store-brand counterparts; package size and item type had to be identical, or virtually identical.

The next step was to convene an official panel of experts to sample each of the items in a blind taste test. For that, I recruited ten members of my family.

With the panel in place, I prepared plates with individual samples of both the store-brand and name-brand products. To ensure the taste test was a blind comparison, each sample was marked only as ‘A’ and ‘B.’ The panel was then asked to taste and record which product they preferred; they were also free to note any accompanying comments they had regarding a particular product. When comparing products, panelists that could not discern a clear winner were allowed to give a vote for both products.

Before we get to the results, let’s meet our distinguished panel of experts: what is perscribed cipro
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